Research indicates that persuasive technologies are more likely to bring about the desired attitude or behaviour change when tailored to individuals or groups of similar individuals. This makes personalization an important aspect of persuasive technologies. The workshop on Personalizing Persuasive Technologies (PPT) has been held successfully for the last five years, attracting over 100 participants from more than 20 countries and the publication of a special issue. This year’s workshop will build on this success by bringing together researchers and practitioners with the aim of advancing research in the area of PPT. The workshop will cover several areas of personalization including personalization models, computation personalization, design and evaluation models and personalized persuasive technologies. We welcome submissions and ideas from all domains of persuasive technology and HCI including, but not limited to health, sustainability, games, safety and security, marketing, eCommerce, entertainment, and education. Accepted workshop papers will be archived online for easy access to the general public.

The full-day workshop will bring together researchers and developers from academia and industry who have an interest in personalizing persuasive technologies to brainstorm and jointly explore these topics and define a roadmap for future research in this area. In this context, the workshop will explore the following topics and questions:

  • Frameworks and models for developing personalized persuasive technology.
  • Objective and subjective approaches to personalizing persuasive technologies.
  • Methods and Metrics for evaluating the effectiveness of personalized persuasive technology.
  • Long-term evaluation and evidence of the long-term effect of personalized persuasive technology.
  • Methods for large-scale computational personalization.
  • Systematically investigating and highlighting the difference between adaptivity and adoptivity.
  • Systematically investigating and highlighting the difference between systemcontrolled personalization and user-controlled personalization.
  • The relationships between individual characteristics and effectiveness of various persuasive technology features.
  • How to balance the cost and benefit of personalizing persuasive technology. – How to develop ethical and privacy-sensitive personalized persuasive technology.
  • What do we personalize (for example, do we personalize the persuasive strategies, approaches, or end-goals)?
  • How do we personalize (e.g., subjective and objective personalization methods)?
  • Who do we personalize for (e.g., personality, gender, age, persuadability, player types, emotional states, contextual/situational variables)?
  • Challenges and limitations of implementing personalized persuasive technology and possible solutions.
  • Case studies and examples of personalized persuasive technologies.
  • Success and failure stories concerning personalized persuasive technology.
  • Ethics of personalization.